RÉSUMÉ
WORK HISTORY
Special Projects Manager
JULY 2010 - PRESENT
Alliance Performance Systems / Naples, Florida
Produce content for a variety of media, including allianceperformance.net. Write white papers, articles, podcast scripts, and other marketing communications. Research healthcare industry trends and analyze the strategies of companies operating in the industry. Catalog consulting and training solutions and work with senior vice president of sales and marketing to build them into dynamic presentations of capabilities. Support account relationship managers by co-creating and maintaining major (or key) account plans. Build and author content for subsidiary websites.
Digital Content Manager/Web Producer
AUGUST 2006 - JULY 2010
PBS's Nightly Business Report (Produced by WPBT2) / Miami, FL
Supervise all aspects of pbs.org/nbr, including everything from long-term strategic planning to daily content updates. Regularly review site functionality and analytics and report conclusions to senior management. Build project timelines and budgets and write grant proposals. Propose technology acquisitions and personnel additions. Train and direct other members of the web staff. Coordinate the development and launch of new site features and products by liaising with developers, graphic designers, server administrators, and other stakeholders. Create and update series and specials subsites that combine text, graphic, and video elements. Manage all online video, podcast, and blog content. Build digital graphics and Flash elements. Manage NBR's social media and digital marketing presence.
- Developed a budget for a $170,000 grant-funded web project focused on the economy and personal finance. Oversaw the project from concept through planning, production, and launch. Continue to manage it, and have learned the grantor thinks it one of the most successful digital projects funded in the fiscal year.
- Refreshed the look of NBR's website and resolved some of its Search Engine Optimization (SEO) issues in early 2010. These changes will extend the life of the site until resources are available for a complete redesign.
- Spearheaded the development of video and blog widgets for some of NBR's top content, including user generated personal finance video. Worked with contracted developer to establish project parameters, approve wireframes, finalize graphic elements, and test functionality. Also created a social media/viral marketing plan to spread the word about these widgets.
- Created the Get Your Finances Ready for Retirement subsite, a content-rich section that has become a trusted resource for retirement planning.
Producer
SEPTEMBER 2001 - AUGUST 2006
WPBT2 (PBS) / Miami, Florida
Coordinating producer of public affairs programs Issues, Viewpoint, and the Decision 2006 gubernatorial and senatorial debates. Program producer of Wild Florida: Alligators. Contributing producer to the newsmagazine New Florida. Determined editorial content, developed story ideas, drafted budgets, interviewed sources and experts, coordinated production logistics, managed field and studio production crews, directed talent, wrote scripts, guided graphics development, supervised non-linear edits, liaised with freelance producers, trained production assistants and associate producers, and edited related web content.
Anchor/Producer & Reporter
FEBRUARY 2000 - JULY 2001
WDTV (CBS) / Bridgeport, West Virginia
Joined WDTV after earning undergraduate degrees and immediately began shooting, writing, editing, and presenting stories. Progressed to the weekend anchor/producer position, becoming the editorial voice of the newscast and the supervisor of a team of reporters. Ancillary duties included publishing stories on the station's website.
Associate Producer & Weekend Assigment Editor
JUNE 1998 - JANUARY 2000
WFTV (ABC) / Orlando, Florida
Joined WFTV as production department intern and progressively advanced to more challenging positions. Line produced newsbriefs aired on sister stations. Wrote and researched stories for weeknight newscasts. Acted as executive producer's liaison with reporters in the field.
Writing Consultant
AUGUST 1998 - JULY 1999
Writing Center at the University of Central Florida / Orlando, Florida
Recommended for consultant position by film professor. Guided student clients through planning, writing, and editing of their course projects and papers. Attended numerous writing and interpersonal relations seminars.
Script Supervisor & Production Coordinator
JANUARY 1997 - MAY 1999
Pamplin-Fisher Company at Universal Studios Florida / Orlando, Florida
Internship on the independent feature, Hoover, progressed to a paid position on direct-to-video, Magic 4 Morons. Generated press releases, solicited product placement, and gathered research during pre-production of both projects. Oversaw script continuity during production of Magic 4 Morons.
Human Resources Assistant
JUNE 1997 - AUGUST 1997
American Bankers Insurance Group / Miami, Florida
Began temporary summer employment as a data entry clerk. Quickly selected to assume greater responsibility in HR department. Supported HR managers by scheduling and testing applicants and coordinating travel arrangements. Trained permanent replacement.
Tour Guide & Student Recruiter
SEPTEMBER 1996 - MAY 1998
Admissions Office at the University of Central Florida / Orlando, Florida
Presented university campus and programs to prospective students and parents. Phoned prospective scholarship students to answer questions about life as a student at UCF. Volunteer position.